ם What’s Noka Worth?

Noka is a Texas chocolatier that sells “luxury chocolate” at a luxury price. DallasFood takes them to town in an excellently written (and lengthy) exposé on the price of their chocolate.

My favorite revelation: Noka chocolate ranges from $309/pound all the way up to $2,080/pound. Other gourmet chocolates range from roughly $30 to $85 per pound. In fact:

To make some “apples to oranges” comparisons, Noka chocolates cost more than:

-Foie gras — $50 per pound
-Domestic sturgeon caviar — $275 per pound
-American Wagyu and Japanese Kobe beef — $100 to $300 per pound
-Sterling silver — $170 per pound
-Marijuana in El Paso — $350 per pound
-A fat stack of dollar bills — $454 per pound

That’s right, Noka chocolate costs more per pound than money. Well, $1 bills at least.

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