ם Dell Goes Retail

Dell, attempting to copy Apple’s retail success, is opening up two brick-and-mortar storefronts in Dallas and New York shopping malls later this year. Notably, however, they will not carry any inventory. Some thoughts on why they will fail where Apple succeeded.

Dell, as a brand, doesn’t drive people to malls. People will not line up at 2AM to be the first into a new Dell Store. On a busy Monday before Christmas, Dell’s store will not draw more than a thousand visitors looking to go home with a late Christmas present and, even if it does, that’ll be a thousand disappointed customers when they realize that they can’t buy anything.

I personally think a better solution for Dell would be making computers that weren’t horrible.

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